Case Study – Kadokawa Amarin

Kadokawa Amarin is the Thai subsidiary of the leading Japanese ACG (Animation, Comics, and Games) content publisher Kadokawa (Listed on the Tokyo Stock Exchange). In Thailand, Kadokawa Amarin runs the ecommerce store PhoenixNext.com.

Industry

Publishing

Platform

Challenges

Kadokawa’s PWA store was hosted by a local service provider in Bangkok. As the business grew, they needed more on-demand scalability and timely support. With many customers visiting their online store, security was becoming more important than ever before. They decided to move their store PhoenixNext.com to a secure and scalable cloud delivery provider. Their search led them to Webscale.

#1 Challenge

Need for on-demand scalability

Shifted from

Local hosting provider

Solution

Kadokawa chose Webscale for its unique predictive auto-scaling that ensures availability, whatever the traffic. PhoenixNext reports an 8-10x spike in traffic for a few days when new titles are launched, and hence Kadokawa wanted a cloud delivery provider that could hyperscale on-demand ensuring a consistently seamless customer experience. Kadokawa was also impressed with Webscale’s end-to-end security solution offering 360-degree protection from origin to the edge, deep observability provided by the Webscale Portal, and very competitive pricing.

Kadokawa deployed Webscale Standard initially and later upgraded to Webscale Pro with Cloud Hosting on AWS. They have also deployed Webscale CloudEDGE Security to provide an additional layer of security over their infrastructure.

The uniqueness of Webscale CloudEDGE Security is that it can be deployed at the edge, alongside any CDN or WAF, in any cloud, and on top of any ecommerce platform. CloudEDGE Security leverages automation and analytics to proactively identify and protect web applications from SQL injections, cross-site scripting (XSS), server-side request forgery (SSRF), and other sophisticated attacks.

I would happily recommend Webscale to any ecommerce business. Their predictive auto-scaling ensures our site is always available, even if we witness a 10x spike in traffic. And their innovative security solution keeps our customers safe by proactively monitoring, detecting and defending against any attacks

Taro Iwasaki
Managing Director

Results

100%

Uptime

Kadokawa benefits from cloud infrastructure that uses automation to scale and cater to large traffic spikes, at times 8-10x, ensuring faster response times and zero site outages, especially during promotions

Faster

Page Loads

A best-in-class digital experience for Kadokawa customers with faster page loads, browsing, and checkout.

100%

Cyber Threats Mitigated

Webscale provides Kadokawa comprehensive security with application-aware, customized rules to protect against sophisticated attacks. No attacks reported since moving to Webscale.

100%

Control and better observability

The Webscale Portal, Web Controls, and Traffic Viewer give Kadokawa unprecedented observability into their site’s infrastructure and traffic and provide self-service capabilities.

More Case Studies

Webscale’s automation-led end-to-end website performance optimization offers Metal Mafia blazing-fast web performance.

Read More

Moved away from DIY cloud hosting to fully managed cloud delivery from Webscale.

Read More

Relied on Webscale to be their extended IT team during the M2 re-platforming project and beyond.

Read More

Re-platformed to M2 and moved from self-hosting on AWS to fully managed cloud delivery by Webscale.

Read More

Trusts Webscale’s auto-scaling to ensure high traffic events, like new title launches, are seamless.

Read More

Reports smooth buying experience for their customers whatever the traffic and deep observability allowing to respond in real-time.
Read More


Ensures peak traffic movie release events are managed flawlessly thanks to timely support and auto-scaling technology from Webscale.
Read More


Enjoys limitless scalability, timely support round the clock and rational infrastructure cost whatever the growth in business.
Read More


Ensures 100% uptime with Webscale’s auto-scaling platform and renewed focus on the business with award-winning DevSecOps support.
Read More

Trusts Webscale for site speed and bullet-proof security for their B2B storefronts in the US and EU markets.
Read More

Reports significant improvement in website performance, and Core Web Vitals scores with the Webscale CloudEDGE CDN
Read More

Enjoys blazing-fast page speed, comprehensive security and rapid expert support like never before.
Read More

Benefits from total visibility into infrastructure and traffic offered by the Webscale Portal, and expert 24×7 DevSecOps support.
Read More

Relies on Webscale for predictive auto-scaling, secure hosting, superfast page performance and round the clock support.
Read More

Registers consistent growth in business thanks to Webscale’s highly defined DevOps workflows, Magento expertise and secure fully managed cloud delivery.
Read More

Enjoys substantial improvement in site speed and rapid support with deep visibility to identify and resolve issues on a timely basis.
Read More

Leverages Webscale’s support team of cloud and ecommerce experts to act as their extended DevOps team.
Read More

Went from opaque deployments and unexpected downtime to complete visibility and control over code release and high availability.
Read More

Achieves zero downtime Black Friday/Cyber Monday events two years in a row thanks to predictive auto-scaling by Webscale.
Read More

Benefits from cloud infrastructure that uses automation to scale and cater to large traffic spikes, ensuring availability.
Read More


Benefits from cloud infrastructure that uses automation to scale and cater to traffic spikes triggered by viral events, ensuring zero site outages.
Read More


Sustains 100% uptime, blazing fast performance, and hyper-growth with Webscale.
Read More


Achieved 100% uptime and blazing fast performance with Webscale.
Read More


Sees remarkable increase in engagement and conversion post go live with Webscale.
Read More



Went from a black box to the world’s most scalable hosting infrastructure.

Read More


Skated to site uptime, performance, and support wins with Webscale.
Read More

Request a Meeting

Schedule a 15-minute call with one of our ecommerce specialists