Case Study – REEDS Family Outdoor Outfitters

For seven decades, Reed’s Family Outdoor Outfitters has been a leading name in outdoor activities. They specialize in apparel and footwear, electronics and equipment, gear and other outdoor accessories for many activities including fishing, hiking, camping, water sports and hunting.

Industry

Sporting Goods

Platform

Challenges

REEDS’ development team was spending too much time self-managing their application’s hosting on AWS, leaving them little time to focus on other business critical tasks like improving site performance, enhancing Core Web Vitals and ensuring quality code deployments. Inorder to be able to deliver better customer experiences, REEDS needed real-time unlimited scaling, smarter page acceleration, greater visibility into their hosting infrastructure and traffic, and rapid DevSecOps support.

They started looking for a scalable cloud technology partner to relieve the pinch-point of self-managing their application’s hosting on AWS and ensuring robust security, prompt response and deep visibility. Their digital agency Wagento referred REEDS to Webscale.

#1 Challenge

Need for end-to-end cloud delivery
solution

Shifted from

N/A

Solution

REEDS’ search for a solution partner who could offer end-to-end cloud delivery on AWS ended with Webscale.

REEDS has deployed Webscale Pro along with Cloud Hosting on AWS, and Webscale CloudEDGE Image Manager, Webscale CloudEDGE CDN, and Webscale CloudEDGE Bot Manager as add-ons. They also leverage AWS EC2 as their cloud computing server with S3 for storage and backup. The primary reasons cited for the engagement included Webscale’s deployment expertise on AWS, automatic image optimization, Web Controls and built-in rule sets, one-click Shield Mode for DDoS mitigation and protection, and world-class 24x7x365 support.

Webscale provides REEDS with:

Stable, secure, and scalable cloud delivery infrastructure, with sophisticated cloud automation capabilities including unlimited, real-time, and predictive auto-scaling, capable of forecasting traffic surges and scaling ahead of demand automatically, always ensuring uptime and fast page loads.
Faster page loads and higher Core Web Vitals by serving requests from globally distributed edge nodes with intelligent caching. A one-stop, automated image optimization and management solution, ensuring online shoppers receive the right image for their specific device, every time, and always from the cache closest to the end user.
The ecommerce industry’s most robust automated and real-time protection against the threat of malicious bots.
24x7X365 proactive support by an award-winning team of certified AWS and Magento experts

“We’ve seen a marked improvement in website performance, and our Core Web Vitals scores, which allows us to compete effectively in a business where the level of engagement, conversions and revenue are all dependent on the overall user experience.”

John K Nelson Jr.
COO
REEDS Family Outdoor Outfitters

Results

100%

Cyber Threats Mitigated

Webscale provides REEDS comprehensive security with application-aware, customized rules to protect against sophisticated attacks.

100%

Uptime

REEDS benefits from cloud infrastructure that uses automation to scale and cater to large traffic spikes, ensuring faster response times and zero site outages especially during promotions.

Faster

Page Loads

A best-in-class digital experience for REEDS customers with image optimization, faster page loads, browsing, and checkout.

100%

Control and Better Visibility

The Webscale Portal, Web Controls, and Traffic Viewer give REEDS unprecedented visibility into their site’s infrastructure and traffic, and provide selfservice capabilities.

More Case Studies

Webscale’s automation-led end-to-end website performance optimization offers Metal Mafia blazing-fast web performance.

Moved away from DIY cloud hosting to fully managed cloud delivery from Webscale.

Relied on Webscale to be their extended IT team during the M2 re-platforming project and beyond.

Re-platformed to M2 and moved from self-hosting on AWS to fully managed cloud delivery by Webscale.

Trusts Webscale’s auto-scaling to ensure high traffic events, like new title launches, are seamless.

Reports smooth buying experience for their customers whatever the traffic and deep observability allowing to respond in real-time.
Read More

Ensures peak traffic movie release events are managed flawlessly thanks to timely support and auto-scaling technology from Webscale.
Read More

Enjoys limitless scalability, timely support round the clock and rational infrastructure cost whatever the growth in business.
Read More

Ensures 100% uptime with Webscale’s auto-scaling platform and renewed focus on the business with award-winning DevSecOps support.
Read More

Trusts Webscale for site speed and bullet-proof security for their B2B storefronts in the US and EU markets.
Read More

Reports significant improvement in website performance, and Core Web Vitals scores with the Webscale CloudEDGE CDN
Read More

Enjoys blazing-fast page speed, comprehensive security and rapid expert support like never before.
Read More

Benefits from total visibility into infrastructure and traffic offered by the Webscale Portal, and expert 24×7 DevSecOps support.
Read More

Relies on Webscale for predictive auto-scaling, secure hosting, superfast page performance and round the clock support.
Read More

Registers consistent growth in business thanks to Webscale’s highly defined DevOps workflows, Magento expertise and secure fully managed cloud delivery.
Read More

Enjoys substantial improvement in site speed and rapid support with deep visibility to identify and resolve issues on a timely basis.
Read More

Leverages Webscale’s support team of cloud and ecommerce experts to act as their extended DevOps team.
Read More

Went from opaque deployments and unexpected downtime to complete visibility and control over code release and high availability.
Read More

Achieves zero downtime Black Friday/Cyber Monday events two years in a row thanks to predictive auto-scaling by Webscale.
Read More

Benefits from cloud infrastructure that uses automation to scale and cater to large traffic spikes, ensuring availability.
Read More

Benefits from cloud infrastructure that uses automation to scale and cater to traffic spikes triggered by viral events, ensuring zero site outages.
Read More