You can never be fast enough
How long a consumer waits before abandoning an online storefront
Of consumers won’t come back to your site if they deem it too slow
Of consumers claim performance is critical for brand loyalty
Delay in page load time can cause a 17% drop in customer satisfaction
Impacted by any of the above?
Online consumers want to browse, read reviews, compare items and checkout…fast! They have little tolerance for slow load times, page errors or temperamental checkouts. Most static hosting providers will offer a CDN to help website performance, but that’s just one piece of a big puzzle. As an e-commerce storefront owner, you need to ask how much your provider cares about your application, your 3rd party integrations, and if they’re looking at every aspect of your storefront to see where improvements can be made.
We can tell you…they’re not.
How do you know you’re slow?
Time to First Byte (TTFB)
This is a measure of how quickly your application can respond to a consumer request. Browsers cannot begin rendering a webpage until all the content is delivered from the application. Every millisecond a server takes to process a request, is time that the browser must wait. TTFB can also be dramatically affected by the number of concurrent users on your site.
Third Party Assets
Third party integrations on your website, like ad networks or social network links, can significantly impact website performance and page load time. Each one requires the download and execution of their respective code, and if they are experiencing website performance issues themselves, that too will affect your site. If they’re down, your site may not load at all. While many of these integrations are critical, many are remnants of old tracking or marketing campaign integrations that can be removed.
There are good bots and bad bots. Good bots make sure your page is found by the people looking for relevant information. Bad bots scrape your site for information and pricing and allow your competitors to commoditize what you do. And the worst kind of bots want to damage your business and your reputation. There may be significant website performance and page load time degradation due to bots taking up processing power on a website.
CASE STUDY | BAD KITTY
Learn how Bad Kitty reduced their page load times from 9 seconds to 1.2 seconds
HELP IS AT HAND!
Schedule a 15 minute call with our e-commerce specialists and we’ll help solve your challenges