The Global Headless Report 2021

Insights and Strategies to Power Omni-channel Customer Experiences

Embracing the Headless Commerce Revolution

As ecommerce continues to grow unabated, both merchants and developers are pushing technology boundaries to deliver seamless customer experiences across any device or browser. More than this, they want to retain creative freedom, while reducing friction between internal stakeholders, and enhancing conversions and revenue as the business scales.

Adopting a headless ecommerce infrastructure is a path to achieve these goals:

Empower your

Customize and personalize
the experience

Enhance Core Web
Vitals scores

Scale as you


The report contains insights from digital agencies as well as merchants – both those that have already gone headless, as well as those planning to in the near future. Below are a few excerpts, but fill out the form above to get the complete report.

Summary of Findings

We surveyed 1604 ecommerce professionals, across 20 countries and 18 industries, including fashion and apparel, health and fitness and home and garden. Many are actively considering a headless approach, some are in the evaluation stage, and others are unsure about the need and benefits. We also surveyed digital agencies, focused on the ecommerce segment, about the expectations of their customers and their reasons for considering the transition.

Creative storytelling and engaging content experiences are what will distinguish a brand in the crowded online marketplace, and many merchants agree, with 40% of those surveyed stating this is the number one business value they see in taking the headless path.

While headless is not a new technology concept, in ecommerce it is a fairly recent development and more than 50% of the digital agencies we surveyed agreed it is the number one trend they are seeing across their customer base.







Headless – the Future of Ecommerce?

Consumers have become disloyal, so delivering a great user experience is key to securing their continued attention. As a result, the world of modern commerce is increasingly embracing an omni-channel strategy, consisting of multiple touchpoints across a buyer’s journey. A headless build is at the forefront of this transformation because of its flexibility, and its ability to break apart the monolithic applications of the past. Merchants can deliver any user experience, to any device, with the user interface decoupled from the back end ecommerce application and with the agility to provide new features and functions, as often as they need to, while remaining relevant to the fickle buyer.

Advantages of Headless

Enhanced functionality
and flexibility


Personalization and omni-channel

Disadvantages of Headless

Slower time-to-market

High cost of development and

Building a Robust Headless Infrastructure

There are many headless point solutions becoming available, yet many advocate a rip and replace strategy for merchants wanting to go headless. According to this survey, 70% of merchants and developers agreed that this is not the best approach from the merchant’s point of view, given the disruption, uncertainty and cost.

A headless strategy should adopt a “best-of-breed” approach in place of an “all-in-one” solution. This is what defines true flexibility.

That’s not all. Industry leaders, representing the leading digital agencies and ecommerce businesses reaping the benefits of going headless, share their best practices and learnings. With the 2021 Global Headless Report in your pocket, you can plan your headless journey, well informed and armed with insights to succeed.

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