eCommerce Site Bad Kitty Experiences Increased Traffic and Conversion Rates after Implementing CloudMaestro
Boulder, Colo– Lagrange Systems, a provider of cloud-based web and application performance software, has helped resolve operational and website performance challenges at Wines ‘Til Sold Out (WTSO), thelargest discount flash-sale wine website. Using Lagrange Systems’ CloudMaestro and the hybrid cloud platform from Rackspace® Hosting RAX, +3.32% the open cloud company, WTSO will increase their website performance by 500 percent, while ensuring the site always performs.
Six times per year, WTSO holds flash sales in which wines are sold at steep discounts. These popular sales dramatically spike online traffic to where the online retailer handles more than 25,000 sales per day, an increase of approximately ten times its usual daily sales volume. To accommodate these sporadic traffic spikes, WTSO maintained extensive e-commerce infrastructure that would otherwise sit idle during the rest of the year.
“Our operating expenses associated with maintaining such a large hosting platform were quite high, but fast and reliable website performance is such a critical part of our business we didn’t see how to avoid this expense,” said Jamie Arking, CFO of Wines ‘Til Sold Out. “With CloudMaestro by Lagrange Systems and the seamless integration with Rackspace, we’re improving our website’s performance so customers have a perfect experience. Performance of our WTSO e-commerce storefront is critical for us to keep growing as a business.”
WTSO utilizes a Rackspace hybrid cloud infrastructure that allows them to run each workload where the most value, performance and reliability exist. Additionally, Rackspace provides expertise for e-commerce customers through Rackspace Digital, which gives customers access to a dedicated team of specialists who understand e-commerce and hosting platforms for mobile.
Lagrange’s CloudMaestro enables e-commerce and other web applications to improve their website’s performance. Companies improve overall page loading time by as much as 500 percent while increasing site availability to 99.999 percent or better, and automatically scaling out to 10X their original size or more. To make it accessible and affordable to customers, Lagrange offers CloudMaestro via the highly popular Rackspace Marketplace, a one-stop shop for e-commerce retailers. In the case of WTSO, performance improvements were achieved through effective caching and other optimizations available via CloudMaestro.
“Rackspace hybrid cloud infrastructure, Fanatical Support® and expertise in hosting platforms combined with Lagrange’s CloudMaestro with Application Scaling tool allows WTSO to efficiently manage their cloud and better optimize for traffic spikes during flash-sales,” said Kyle Metcalf, director, Rackspace Digital.
“Rackspace routinely finds innovative solutions to help businesses achieve greater efficiencies, as the scenario with WTSO demonstrates,” said Ed Roberto, Chief Executive Officer of Lagrange. “The flexibility of Rackspace to feature CloudMaestro in their Marketplace as a potential solution for the challenges WTSO was facing shows what a problem-solving organization they are.”
About Lagrange Systems
Lagrange Systems brings intelligence to cloud computing, helping customers drive greater revenue and improve their brand. The CloudMaestro solution from Lagrange Systems is an innovative Software-as-a-Service that delivers high performance, availability and scalability for web-based applications. Based on real-time network availability and traffic demands, this smart, decentralized solution optimizes traffic distribution while it actively and automatically provisions (or retires) infrastructure.
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