Website Performance

Webscale is the only multi-cloud solution that enables e-commerce businesses to rapidly migrate to the cloud, enhancing visibility and control over their applications. Delivered as a cloud-native software as-a-service (SaaS), the Webscale platform provides customers with a portfolio of tools and features that ensure efficient usage of application infrastructure, blazing fast performance and unprecedented uptime across both desktop and mobile platforms.

The importance of speed

Your storefront is the public face of your business, which means it is critical that your website delivers the best possible experience for your users. A lot of this experience centers around website performance and how quickly your users can interact with your web page. Studies have shown that slower performance by even 100ms can lead to up to 7% decline in annual revenue. Similarly, slow websites that load in over 3 seconds substantially increase bounce rates and deter future visits, further exacerbating revenue loss and brand dilution. Search engines also take page speeds into consideration in their rankings, which could be dramatically affecting your findability. The importance of speed and user experience has never been greater.

What makes a web page fast?

A web page is comprised of several assets such as images, javascript files and references to third-party content. When a user visits a web page, the browser needs to retrieve these assets by making multiple web requests, before the user can interact with the web page. The time it takes to view a page is directly influenced by how long it takes to retrieve these assets and how many requests are needed to serve a page. The core tenet of website performance centers around reducing the number of requests, the size of the responses and the speed at which the assets are delivered to the user. Solutions that can employ such optimization techniques automatically and dynamically, catering to the diverse devices and networks accessing the website, provide the most value in improving the speed, user experience and impact on online businesses.

How does Webscale deliver website performance?

When a user visits your website, Webscale’s distributed data plane is the first point of access to the website for the browser request. Webscale accelerates page views through end-end website performance optimizations, from the Internet edge to the Webscale layer and beyond, to the application infrastructure. A web page asset can be static (does not change frequently) or dynamic (changes on a per-user basis). Webscale is constantly monitoring and improving all facets of your web application, from better caching to CDNs to refactoring web pages, to accelerate the time for the user to interact with the website.

Intelligent Caching

Static assets can be cached and delivered from many servers, eliminating round trips to the origin or to the Webscale data plane itself.  This in turn makes web page views faster. Webscale deploys caching at the data plane from which any requests for static content are being served, without sending the requests to your application infrastructure. This leads to better offloading and faster response times. Webscale also allows lets you create and manage caching policies using cache control headers that are enforced by the backend or the Webscale data plane.

CDN – Performance at the Edge

A content delivery network (CDN) is a globally distributed collection of servers placed in close proximity to Internet users all over the world. CDNs focus on delivering website performance by storing cacheable and delivering static content closer to end users. While Webscale is not a CDN in itself, we are deeply integrated with leading CDNs, rewriting static assets to be delivered directly by a CDN, leveraging their proximity to users and significantly accelerating website performance and page views.

Content Optimization

Performance at the Webscale data plane

Webscale reduces both the number of assets needed and the size of the responses to make a web page available for the user. Webscale uses advanced content optimizations in real-time to optimize the web page asset delivery, in addition to taking into account the type of device requesting the web page. Some of these optimizations include:

Combining multiple
assets into one

Minimizing assets by removing whitespace & comments

Inlining assets into
the web page

Reducing DNS
resolution time

Website performance degradation of a web page may also be caused by slow retrieval of 3rd party assets – assets that are owned or managed outside of your application infrastructure. Webscale’s powerful Web Controls enable website performance improvements by configuring 3rd party assets to be deferred or downloaded in parallel, speeding up overall page load time.



How Webscale’s converged platform delivers fast, secure application delivery across clouds


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