Technology Differentiators

What makes Webscale unique?

Webscale’s true differentiation lies in our platform’s foundation of delivering simplicity in migration, hosting, automation and control to e-commerce businesses, while constantly improving the performance, uptime and security of e-commerce applications. Here are just a few of the reasons that our customers work with us.

Predictive Auto-Scaling

Website downtime can be caused by many things, but one of the most common scenarios is when a storefront is unable to scale out in real-time in response to a surge in user traffic – either planned, like a flash sale, or unplanned, like a viral marketing event.


The performance of your online storefront can impact your entire business, from customer satisfaction to conversion rates and search engine ranking. Many factors affect website performance, and Webscale covers them all.


For digital commerce, the cost of a cyber attack can be very high, both in terms of direct costs through revenue loss and infrastructure usage, as well as the indirect costs attributed to brand loss and the resources it takes to return to business.

One of Webscale’s key differentiators from any other auto-scaling solution in the market is its use of predictive analytics and fast data to proactively identify the need to scale out and do so before it hits critical levels. This ensures high performance, delivering an optimal user experience even under heavy load or surge traffi.

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Webscale accelerates page views through end-end website performance optimizations, from the Internet edge and the Webscale layer, all the way through the application infrastructure. Webscale leverages machine learning to monitor customer sites, tracking visitor, session and bot behavior 24x7 to determine the cause of performance degradation, applying automated fixes, including third party content, before disruption is caused and mapping those same changes across all our customers.

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Webscale is the only SaaS solution that uses machine learning across all the sessions that pass through its platform to quickly detect and defend against existing and new security threats, protecting visitors and transactions from the browser, through the Webscale data plane and deep into the application infrastructure. This includes monitoring and analysis as well as detection, mitigation and ongoing protection in real-time.

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Cloud Agnostic

The ability to expand across multiple cloud regions or cloud providers (public, private or hybrid), while retaining a single point of access to make control and management easier, has historically been a challenge for digital commerce businesses.

CDN Agnostic

A content delivery network (CDN) is an important piece of your website performance toolset, leveraging a globally distributed collection of servers, placed in close proximity to Internet users all over the world, to improve delivery of static assets.


The cloud has much to offer digital businesses. However, many businesses have paid the price of re-writing or “lifting-and-shifting” their applications, and only being able to use a subset of the cloud’s capabilities, perhaps at a higher cost.

Webscale can enable easy and instant portability of workloads across clouds for staging, production, regional focus, compliance or business continuity in the event of a provider outage. Webscale’s cloud-agnostic nature, enables it to run even a single application across multiple cloud providers, or across different regions.

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Webscale leverages the world’s leading independent and cloud CDNs to bring customers deep integration with performance and cost benefits. By remaining wholly CDN-agnostic, Webscale empowers its global customers with complete flexibility in choosing their CDN provider based on their requirements for performance, features, geography and cost. Webscale can also include one from within their own platform, such as a CDN from their own cloud provider.

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Webscale has redefined cloud migration with a new standard for simplicity, predictability and the management of your application. Our auto-provisioning automatically restructures your application to be cloud-ready, making it highly scalable. Webscale deploys, manages and maintains server instances, network components and applications, removing the manual, error-prone aspects of an application lifecycle, and reducing migration time from months to hours.

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Digital commerce business owners need help with the mission-critical elements of their global web presence, application and infrastructure visibility, detecting issues, and deploying controls to ensure they are always fast, secure, and available.

Disaster Recovery

When a cloud provider experiences unexpected downtime or an application is unavailable, the ramifications for a digital commerce business can be significant, from damage to brand reputation, to a potential loss of revenue.

Image Management

In digital commerce applications, more than 60 percent of a typical web page is made up of images. Subsequently, any improvement in the size and bandwidth usage of images delivered, can result in significantly faster page load times and better user experience.

Webscale offers a management portal that allows customers to monitor and proactively influence application behavior in real-time. In comparison, other distributed solutions like CDNs or appliance-based ADCs that sit in data centers, have limited visibility of performance at the edge or the infrastructure alone, and can only make reactive decisions.

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Webscale is the only SaaS solution that offers complete multi-cloud resiliency and business continuity for critical e-commerce applications. Its portfolio of Multi-Cloud DR services is the first of its kind to focus on the needs of e-commerce, with features designed to get online storefronts back up and running as fast as possible, across zones, regions or clouds.

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Webscale offers a one-stop, automated image optimization and management solution for website administrators to store images, customize them in real-time, dynamically optimize delivery to all types of devices (with different screen sizes and resolutions), improve page load times, enhance the shopping experience, and reduce spend.

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Take a look at seven reasons that bring the largest of brands to the Webscale platform


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