The incorporation of this form of ‘forced’ SSL, in addition to the existing native SSL encryption and HTTPS, follows the company’s October release of sweeping new additions and improvements to CloudMaestro, a move that it says effectively redefined the role of a Cloud ADC for ecommerce providers of all sizes and the broader enterprise. The former release was issued by Lagrange Systems, which has rebranded as Webscale Networks.
In August 2014, Google announced on its webmaster that it would begin to take into account if a website was forcing all site interaction to use secure SSL encryption, and would boost the ranking of any website that conformed. Google’s goal was to encourage website owners to switch from HTTP to HTTPS to increase the security of all web traffic.
Sonal Puri, CEO of Webscale Networks, says the new and improved CloudMaestro builds on the Google policy by allowing Webscale customers not only to increase business visibility by improving their website page rankings, but also to maintain a secure and high-performing web presence, “assure customers of more secure transactions, and gain the attention of new online shoppers”.
“By contrast, traditional on-premises solutions for SSL often require an appliance or a firewall and are complicated to install and manage – a ‘deal killer’ for many ecommerce companies with limited IT resources and big ambitions.”
Puri said via CloudMaestro, Webscale is committed to providing the “infinite web-scaling capabilities of internet giants such as Facebook and eBay to the other 99% of companies online.
“For many companies, not just ecommerce, poor website performance and downtime directly translate to customer dissatisfaction and defection. Webscale empowers companies to instantly improve web application performance by ensuring consistency in page load and transaction times, leading to higher revenues and loyal end-customers.
“Ensuring that visitors experience no delays in application availability or any performance impact due to marketing success with variations in traffic is no longer limited to the one percent with expertise and budget.
“Webscale is committed to delivering every user an awesome online experience and every ecommerce vendor the right-sized infrastructure for all seasons.”
