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Perform Under Peak Demand

Traffic spikes should drive revenue, not outages.
Webscale keeps your commerce experience fast, stable, and responsive when demand surges, without last-minute scaling drills or risky infrastructure changes.

Peak traffic exposes infrastructure weaknesses fast

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Common failure patterns during traffic spikes:

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Pages slow as cache hit rates collapse

Filter funnel

APIs bottleneck under bursty traffic

Database

Databases saturate and queue requests

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Autoscaling reacts too late or overcorrects

Users x

Teams scramble while shoppers bounce

Uptime is not the problem. Consistency under load is.

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Static thresholds cannot
predict real demand

Most scaling strategies rely on:

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CPU or memory thresholds

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Reactive autoscaling rules

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Manual pre-provisioning

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Hope and spreadsheets

But commerce traffic is not linear.

Promotions trigger sudden request bursts.

Bots and crawlers distort load signals.

Real shoppers behave differently under urgency.

By the time infrastructure reacts, experience has already degraded.

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Scale based on traffic behavior,
not guesswork

Webscale operates directly in the traffic path, where real demand is visible.

This allows us to:

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Observe live request patterns as they happen
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Distinguish real shoppers
from noise
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Anticipate load before
systems saturate
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Orchestrate infrastructure proactively
Scaling decisions are informed by what shoppers are actually doing, not static metrics.

Intelligent delivery and infrastructure
working as one

Webscale combines Application Delivery and Cloud Hosting
into a closed-loop system.
Edge layers
  • Traffic is cached, routed, and prioritized intelligently
  • Hot paths stay fast as load increases
  • Noise and abuse are filtered early
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Cloud resources
  • Clusters scale based on real traffic signals
  • Databases and app tiers are protected from sudden spikes
  • Resources are added where they matter most
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Performance remains predictable even when demand is not.

Built for commerce,
not generic workloads

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Webscale is not a generic hosting platform.
We deliver strong commerce workloads that include:

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Burst traffic tied to campaigns

File download

High read and write pressure on catalogs

Database

API-heavy headless experiences

Clock fast forward

Long-lived B2B sessions

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Revenue-critical checkout paths

Our systems and teams are tuned for these realities by default.

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Stability that protects conversion

When your site performs under pressure:

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Page load times remain consistent

Shopping cart

Checkout stays responsive

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Conversion rates hold during peaks

Coins stacked

Marketing spend performs as expected

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Teams stop firefighting

Performance becomes a growth enabler instead of a risk.

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High-impact traffic moments

Webscale is designed for teams that experience:
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Seasonal
or promotional spikes

Relevant experiences shorten the path from interest to purchase.
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Product launches
and drops

Personalized journeys keep customers coming back.
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Campaign-driven
surges

First-party data reduces dependence on rented audiences.
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Flash sales
and limited inventory events

First-party data reduces dependence on rented audiences.
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Global or multi-region demand

First-party data reduces dependence on rented audiences.
If traffic spikes matter to revenue, this applies to you.

Validate performance
before your next peak

Webscale engagements start with observation and optimization, not disruption.

  • Analyze real traffic patterns
  • Identify performance bottlenecks
  • Tune delivery and infrastructure layers
  • Validate improvements ahead of critical events

No replatforming.
No last-minute heroics.