Segment and target based
on live behavior

Intent exists, but it is rarely
acted on in time

Shoppers constantly reveal what they want through behavior.
But most commerce teams only see that intent after the session ends.

Common breakdowns:

High-intent shoppers are treated the same as casual browsers

Segments are built hours or days later

Campaigns miss the moment
of highest intent

Personalization arrives
after relevance has passed

Marketing reacts instead
of converts

Batch data cannot keep up
with real shoppers

Most scaling strategies rely on:

Scheduled data syncs

Historical
events

Static rules
and attributes

Delayed activation

That works for reporting. It fails for conversion.


Capture intent
where it happens

Webscale captures and interprets intent directly in the traffic path.

This means we can:

Observe live shopper
behavior as it occurs

Correlate actions with products and outcomes

Detect high-intent
patterns instantly

Build segments
while shoppers are still active

From signal to action
in the same session

Rate Limiting

As shoppers interact, Webscale:

Identifies intent from clicks, searches,
and navigation

Groups shoppers into dynamic, behavior-based
segments

Updates segment membership continuously

Makes segments immediately available
for activation

No waiting.
No exports.
No manual rules.

Activation without friction

High-intent segments can be activated into:

Email platforms
for timely follow-ups

Relevant experiences shorten the path from interest to purchase.

Advertising platforms for precise retargeting

Personalized journeys keep customers coming back.

On-site experiences like guided discovery

First-party data reduces dependence on rented audiences.

AI Shopping Assistant interactions

First-party data reduces dependence on rented audiences.

Real signals,
not guesses

Webscale CDP is grounded in first-party data only.
It uses:

Live clickstream behavior

Product interaction context

Session-level signals

Commerce-specific events

No third-party data dependency.
No cross-merchant learning.
No black box scoring.

Intent is observable and auditable.

Better targeting leads
to better performance

Rate Limiting

When you activate high-intent shoppers in real time:

Campaign conversion rates increase

ROAS improves

Personalization feels relevant, not random

Marketing teams move faster with confidence

AI systems have better inputs

This is how segmentation drives revenue.

Performance-driven
commerce teams

Webscale segmentation is ideal for teams that:

Run frequent campaigns

Manage large or diverse audiences

Care about timing and relevance

Want to introduce AI without risk

Need visibility into why decisions are made

If intent matters to your business, this applies.

Segmentation first. Agents second.

Webscale’s AI capabilities are introduced in phases.

Start with real-time
data capture (CDP)

Validate intent signals through segmentation

Activate internally
and externally

Introduce AI-agent experiences only after confidence is established

Turn live behavior
into action