About Us

Webscale was founded by engineers and data scientists who believed ecommerce deserved better infrastructure and smarter intelligence.

Co-founder and CEO Jay Smith, a PhD in data science and inventor of patented traffic-path optimization technology, built Webscale on the idea that real performance gains come from understanding live user behavior, not static rules. Webscale sits directly in the data path, using first-party signals to optimize every layer of the stack, from infrastructure and security to personalization and conversion.

Today, Webscale is bringing AI to ecommerce the right way. Grounded in clean data, governed by guardrails, and designed to drive real outcomes. No black boxes. No shortcuts. Just intelligent commerce, done properly.