Half the crowd isn't human. Automated requests are now the majority of HTML traffic on the web, and shopping sites are the most crawled category. Plus what the Vinyl rename breaks, the V4 tier ladder and an eight-step checklist before you upgrade.
Read editionThe Chai
May 2026
Brew Ha Ha
May 2026
The Chai
Apr 2026
The Chai
Mar 2026
Brew Ha Ha
Jun 2026
The Chai
Feb 2026
Brew Ha Ha
Apr 2026
The Chai
Jan 2026
Brew Ha Ha
Mar 2026
The Webscale Newsroom
For people who
run commerce.
The Chai is for merchants and marketers who want to know what's moving in commerce. Brew Ha Ha is for the developers keeping it running. Monthly dispatches worth your time.
Free. No spam. Unsubscribe anytime.
What's been brewing
All editionsThe ChaiBrew Ha Ha
The model knows the world. The system knows your store. How the orchestrator routes catalog, orders and human handoff in one session. Plus Magento 1 EOL patches 119 through 123.
Read edition
Why infrastructure ownership is now a business advantage in regulated commerce, plus what shipped this month: product page context, per-store search settings, the fitment banner, and Essentials Plans at $499.
Read editionThe AI Shopping Assistant now reads the shopper's current page. Context-aware conversations resolve ambiguous questions against the exact item on screen, a vehicle and fitment banner builds trust, per-store search settings tune each catalog, and per-merchant prompt layering customizes every agent without engineering time.
Read editionThe AI Shopping Assistant now connects to your helpdesk. Gorgias goes live end to end, every Q&A answer cites its source, query understanding fails over cleanly, and a prompt-tuning agent health checklist to run before the sprint closes.
Read editionWhat was your AI trained on? A look at agent washing, the revenue-sharing AI Partner Program for agencies, and the 20-page Agentic Commerce Field Guide.
Read editionCustom Workflows brings a no-code visual canvas to the AI Shopping Assistant, the Freshdesk connector goes end to end, the Stats API gains new endpoints, and a monthly agent health checklist to run before the sprint closes.
Read editionOur revenue-sharing AI Partner Program goes live, a deeper look at Agentic Commerce OS, and why Answer Engine Optimization is the new SEO.
Read editionNative SSH access with no public IPs or open Port 22, a monthly security patch checklist for Shopware and Magento, and what breaks first when traffic doubles in 90 seconds.
Read editionThe flagship April edition: Agentic Commerce OS preview, the new Shopware Essentials plan starting at $500/mo, and SSH Gateway for developers.
Read edition