The Webscale Blog

A CDP collects, structures, and activates your shoppers' behavioral data. Here is what it does, how it differs from a CRM, and whether your store needs one.

Google's UCP lets AI agents buy products without visiting your site. Learn what it means for Adobe Commerce, Magento, and Shopware merchants and how to prepare.

Third-party tags are unreliable, incomplete, and invisible to AI. Learn why first-party data is now the foundation of ecommerce growth and how to build it.

AI shopping assistants convert Adobe Commerce shoppers at 4x the rate of standard browse flows. Here's how they work and what to look for in a native integration.

Webscale Launches Agentic Commerce OS Today, Webscale introduces Agentic Commerce OS, the first operating system for agentic commerce. This new infrastructure layer captures live shopper behavior, segments audiences in real-time,...

93% of ecommerce purchases begin with a search. Only 1 in 10 shoppers find what they are looking for. That gap is not a UX problem — it is a...

A practical, platform-specific guide — without the hype. Here is what each platform gives you natively, where the gaps are, and how Webscale bridges them.

Your commerce data is already there — your ERP, storefront, dealer portals, and CRM are generating it right now. But like crude oil sitting unrefined underground, it's doing nothing. An...