The Webscale Blog

Revenue growth in online commerce is tied to how well a business understands customer behavior while it's happening. Live customer data refers to information that’s captured and analyzed during an...

AI is becoming a standard component of the modern commerce experience. Retailers are adding assistants to product pages and search results as well as checkout flows to support shoppers during...

Shoppers move between pages and devices as they explore options, and their intent can change within a single session. Static analysis only records activity after it occurs, which makes it...

Web traffic refers to the visitors who access a website and interact with its content or features. Analytics tools track this activity so teams can measure both interest and performance,...

As I look ahead to 2026, I feel both optimistic and grounded. Optimistic about what is coming next, and grounded because much of what I believed when I joined Webscale...

Carding attacks are a form of payment fraud that tends to operate under the radar until damage has already occurred. They involve unauthorized attempts to validate stolen credit card information...

Selling online in a regulated category takes careful planning. Specific rules govern who you can sell to, how you're allowed to accept payments, and where products can be delivered. Categories...

Business leaders usually think about e-commerce in terms of market share or platform choices. These are important, but focusing only on what customers see masks a much deeper problem. The...

Most e-commerce platform comparisons start with simple pricing tables because fees feel relatively concrete. Numbers on a pricing page create the impression that cost is visible and contained, which makes...