The Webscale Blog

The latest news and opinions surrounding the world of ecommerce
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by Adrian Luna | April 3, 2026

First-Party Data in Ecommerce: Beyond Third-Party Tags

Third-party tags are unreliable, incomplete, and invisible to AI. Learn why first-party data is now the foundation of ecommerce growth and how to build it.

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by Adrian Luna | November 11, 2025

Agentic Commerce Is the Next Leap for...

Introduction: From Automation to Intelligence E-commerce has come a long way over the last decade. Early online stores used to feature static product grids and manual filters, but over time,...
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by Adrian Luna | November 4, 2025

How Ecommerce Security is Evolving with Artificial...

E-commerce is evolving at an incredible rate. Online stores now operate across a multitude of cloud environments, headless architectures, and global storefronts. Each new integration and experience layer generates opportunities...
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by Adrian Luna | October 28, 2025

The Smart Web is Already Here

For years, managing the web has meant managing chaos: patching performance issues, tuning security rules, and racing to respond to new threats as they appear. That old approach no longer...
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by Adrian Luna | October 21, 2025

Faster, Smarter, Safer: The Role of CDNs...

When it comes to e-commerce, every second counts. Studies show that even a couple-second delay in page load times can lead to a noticeable drop in conversion rates. Yet, many...
Why You Need to See Every Click
by Adrian Luna | October 14, 2025

Why You Need to See Every Click:...

I. The Visibility Problem Most e-commerce teams don’t truly know what’s happening on their storefront until after an issue arises. Pages slow down, conversions drop, or an outage occurs, and...
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by Adrian Luna | October 7, 2025

What is the E-commerce Cost Curve Problem?

Most store owners assume that when sales increase, operational costs are going to rise proportionally (or even stabilize). The expectation is that growth brings efficiency, and it should. But on...
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by Ryan McVeigh | October 3, 2025

From Building on AWS to Joining Webscale:...

Starting a new chapter in my career at Webscale has been energizing. Like many in the industry, I’ve spent years in the trenches with AWS, most recently helping to build...
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by Adrian Luna | September 30, 2025

Real-Time Personalization Starts With First-Party Data

E-commerce is facing a significant shift. Third-party cookies were once the foundation of digital targeting efforts, but they're starting to disappear. Meanwhile, customer expectations for personalized shopping experiences are higher...
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by Adrian Luna | September 23, 2025

What Every Store Owner Needs to Know...

Most e-commerce merchants only discover issues with their sites after they've already lost customers. A checkout process that breaks in response to traffic, a product page that loads too slowly,...
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