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The Appeal of “Easy” (And Why It Makes Sense at the Start) For many e-commerce teams, the earliest platform decision feels refreshingly straightforward. Payments activate without negotiation, and checkout flows...

The Problem Most Ecommerce Leaders Don’t Realize They Have For many e-commerce leaders, growth feels harder to obtain than it once did, even when demand appears steady. Marketing budgets stretch...

Commerce platforms generate a constant stream of data, but most of the tools that collect it were built for reporting, rather than engineering work. These tools show trends at a...

The Threat You Can’t See A storefront can feel busy when traffic climbs, but that momentum fades away when conversion rates stay flat. Teams search for explanations because nothing on...

[Introduction] The Promise and Pressure of Headless Commerce Headless commerce gives brands a level of freedom they struggled to achieve with older, tightly coupled platforms. Teams can develop distinct frontends...

The Blind Spot in Modern eCommerce Every e-commerce stack includes an array of tools, from marketing platforms to content management systems. Yet, few provide visibility into how the store performs...

Most e-commerce brands face pressure to deliver fast performance while controlling costs at the same time. Fixed infrastructure can leave servers idle during quiet periods, which wastes money when traffic...

Introduction: From Automation to Intelligence E-commerce has come a long way over the last decade. Early online stores used to feature static product grids and manual filters, but over time,...

E-commerce is evolving at an incredible rate. Online stores now operate across a multitude of cloud environments, headless architectures, and global storefronts. Each new integration and experience layer generates opportunities...