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The Threat You Can’t See A storefront can feel busy when traffic climbs, but that momentum fades away when conversion rates stay flat. Teams search for explanations because nothing on...

[Introduction] The Promise and Pressure of Headless Commerce Headless commerce gives brands a level of freedom they struggled to achieve with older, tightly coupled platforms. Teams can develop distinct frontends...

The Blind Spot in Modern eCommerce Every e-commerce stack includes an array of tools, from marketing platforms to content management systems. Yet, few provide visibility into how the store performs...

Most e-commerce brands face pressure to deliver fast performance while controlling costs at the same time. Fixed infrastructure can leave servers idle during quiet periods, which wastes money when traffic...

Introduction: From Automation to Intelligence E-commerce has come a long way over the last decade. Early online stores used to feature static product grids and manual filters, but over time,...

E-commerce is evolving at an incredible rate. Online stores now operate across a multitude of cloud environments, headless architectures, and global storefronts. Each new integration and experience layer generates opportunities...

For years, managing the web has meant managing chaos: patching performance issues, tuning security rules, and racing to respond to new threats as they appear. That old approach no longer...

When it comes to e-commerce, every second counts. Studies show that even a couple-second delay in page load times can lead to a noticeable drop in conversion rates. Yet, many...

I. The Visibility Problem Most e-commerce teams don’t truly know what’s happening on their storefront until after an issue arises. Pages slow down, conversions drop, or an outage occurs, and...