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The Brew Ha Ha
Issue 105 Oct 2026
The Brew
Ha Ha
A field notebook for people who deploy
Cover story

Staged Waves

Hosting v4 rolled out through September, one stack at a time.

Ten pages of v4 docs landed September 2. Then AWS Setup, RDS, EKS, ElastiCache, Kubernetes Clusters and Working with Providers followed in staged waves through September 24. Read the docs cascade as a rollout, not a documentation cleanup.

4 min read
Row of rugged equipment cases opened left to right, revealing infrastructure hardware
Also in this issue
AWS-native stacks land: EKS, RDS and ElastiCache across three weeks
The build-versus-buy calculation moved: McKinsey's 32 percent
01 / The first pourIssue 10

Hosting v4 rolled out through September, one stack at a time

The docs are how you can tell. Between September 2 and September 24, a full v4 rebuild of the platform appeared in docs.webscale.com in staged waves, one architectural layer at a time. Read it as a rollout, not a documentation cleanup.

The staged timeline

On September 2, ten pages went live in a single batch. The v4 Standard and Essentials stacks, the Web server stack, VM Clusters, Managed Deployments, the Deployments page, MySQL as a v4 service, Custom Logs, Creating Clusters and a rebuilt Glossary. That is the shape of a new stack architecture arriving with reference docs already written.

A week later on September 9, AWS Setup and RDS pages went up. September 11 added Create an EKS stack and Create an environment as how-tos. On September 15, seven image catalog releases landed together (2026.41 and 2026.43 through 2026.48, with 42 skipped), which points to a rolled-up patch train catching up with the v4 stacks. September 17 added Kubernetes Clusters. On September 24, EKS, ElastiCache, Working with Providers and image 2026.49 landed together, closing out the AWS-native stack surface.

What that gets you

What that lets a platform team do that they could not do before September 2: run Webscale-managed applications on their own AWS with EKS as the compute stack, RDS as the database service and ElastiCache as the cache tier, with the Webscale control plane sitting above them. Environments and stacks are created from documented flows rather than tickets. VM clusters and Kubernetes clusters are covered end to end as separate primitives under one Working with Providers abstraction. Image releases are on a cadence a platform team can plan around.

What it doesn't do yet

The docs cover the create and configure paths, but the migration story from a v3 environment to a v4 environment isn't spelled out on the latest-updates page as of September 24. If you're running v3 today, the reference architecture exists to read against, but the migration playbook is a support conversation. Ask before you start.

Full latest-updates log →
02 / Order upIssue 10

Ship log

What newly appeared in the docs across the fortnight. Cross-check each item against the linked page before rebuilding.

Webscale

Hosting v4 stacks

The Essentials, Standard and Web server stack pages went live September 2, alongside VM Clusters, Managed Deployments and the Deployments page. This is the v4 stack architecture landing as public reference material, with MySQL as a first-class v4 service.

Webscale

AWS-native stacks

EKS, RDS and ElastiCache pages landed across September 9 through September 24. Run Webscale-managed applications on your own AWS primitives, with the control plane above.

Webscale

Working with Providers

The Working with Providers how-to went up September 24. This is the abstraction under which cluster and environment work is described in v4.

Webscale

Image catalog cadence

Eight image releases landed across the fortnight in two batches, from 2026.41 through 2026.49 with 42 skipped. Plan your image-pinning against a real cadence.

Track what ships

Every item above traces to a dated page on docs.webscale.com.

docs.webscale.com/latest-updates →
03 / Under the hoodIssue 10
Exploded machine assembly showing distinct compute, routing, and drivetrain subsystems

VM Clusters, Custom Logs, EKS stack architecture

Technical notes on what changed in the plumbing.

Cluster primitives

VM Clusters and Kubernetes Clusters are separate primitives

The v4 abstraction treats VM Clusters and Kubernetes Clusters as distinct stack types under the Working with Providers layer, rather than one shape with a runtime toggle. The Sept 2 and Sept 17 docs describe them separately. If your workload maps to both today, decide which primitive it belongs to before v4 migration and pick one.

Log routing

Custom Logs configuration is its own how-to now

The Configuring and Viewing Custom Logs page went up September 2 alongside the v4 stacks. Log routing in v4 is a first-class configuration surface, not a per-deployment override. Audit which logs your runbooks depend on and rewire them against the new configuration path.

AWS coupling

EKS stack architecture uses AWS-native services as first-class components

The Sept 11 Create an EKS stack how-to and the Sept 24 EKS, RDS and ElastiCache reference pages describe a stack architecture where AWS primitives are named directly rather than proxied through Webscale-owned equivalents. Read that as tighter coupling to AWS APIs and pricing where you use these stacks.

Dig into the developer docs →
04 / Bean counterIssue 10

The build-versus-buy calculation moved

McKinsey, The State of AI
32%

of organizations decided against buying a software product or feature this year because they could build it in house with agentic coding tools, most often in technology and healthcare. Forty percent of large organizations now report scaling AI agents in at least one function, against 27 percent a year earlier. Thirty-seven percent report any EBIT impact from AI at all, unchanged from the year before.

Source: McKinsey, The State of AI. Global survey of 1,719 respondents across 97 countries, fielded May 4 through June 8, 2026, weighted by each country's share of global GDP. Published August 25, 2026.

Evidence: Independent analyst research. Read the shape as reliable, the decimal places less so.

The dev read

If you sell platform capabilities to a technology-organization buyer, roughly one in three of your prospects considered building it themselves this year and chose not to buy. The winning pitches are the ones that describe what you take off the roadmap, not the ones that describe what you add to it.

05 / The grindIssue 10
Overhead view of a restaurant kitchen staged with seven prep stations before service

Pre-BFCM cutover checklist

Post-release checklist. Verb-first. One sitting.

01Confirm your hosting environment matches the v4 stack architecture documented September 2 through September 24. If you're on v3, open a support conversation about the migration path before you start planning it.
02Enable Managed Deployments if you haven't yet. The Sept 2 docs landing is the reference architecture and the Deployments page describes the v4 deployment mode.
03Pin your image catalog to 2026.49 or later. Eight image releases dropped in the fortnight and the last one landed September 24. Confirm your pinning strategy matches your rollback window.
04Review your VM Clusters and Kubernetes Clusters configuration against the new Working with Providers abstraction. If your workload runs on both today, decide which primitive it belongs to before Cyber Week.
05Audit your custom log routing against the new v4 configuration surface. The Sept 2 Configuring and Viewing Custom Logs page describes log paths as a first-class config, not a per-deployment override.
06Test your EKS, RDS and ElastiCache failover paths if you're on the AWS-native stacks. The Sept 24 reference pages describe the primitives, but the failover behavior is worth exercising with real traffic before peak.
07Run load tests against your Essentials or Standard v4 environment before Cyber Week traffic arrives. Verify autoscaling behavior with real traffic shapes rather than uniform ramps.
08Open Adrian's traffic-spike failure chain post and walk it against your own runbook. What breaks first for you is what your monitoring needs to catch.
06 / From the blogIssue 10
Warehouse conveyor showing packages progressing from normal spacing to a visible pileup
Adrian Luna  |  September 21, 2026

What breaks first when ecommerce traffic spikes

Ecommerce failures during peak traffic start before the outage. Slow pages, cache misses and shopper refreshes cost revenue while the dashboards still say the site is up. Adrian walks the failure chain from first slowdown to visible outage, with the cache and third-party tag failures that show up in between. Worth reading against your own BFCM runbook, because what breaks first for you may not be what breaks first in the general case.

Read the post →
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