The Webscale Blog

The latest news and opinions surrounding the world of ecommerce
What Is a Customer Data Platform and Does Your Ecommerce Store Need One 1920x1080
by Webscale | April 7, 2026

What Is a Customer Data Platform for Ecommerce?

A CDP collects, structures, and activates your shoppers' behavioral data. Here is what it does, how it differs from a CRM, and whether your store needs one.

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THE 3 PILLARS OF ECOMMERCE CUSTOMER EXPERIENCE
by GRAHAM VAN DER LINDE | August 20, 2021

The 3 Pillars of Ecommerce Customer Experience

Graham Van Der Linde is Head of Brand and Creative at Eclipse UK For years we’ve been told that picking the right platform to build our website on was the...
YOUR ENTIRE BUSINESS NEEDS RUM, NOT JUST DEVELOPERS
by NITHYANAND MEHTA | July 20, 2021

Your Entire Business Needs RUM, Not Just...

Real User Monitoring (RUM) is a passive monitoring methodology that captures all end user interactions with a website or application. While RUM has been widely used for over two decades...
MAGENTO SECURITY AT THE EDGE: CYBER CRIME’S NEXT HUNTING GROUND
by Andrew Humber | July 14, 2021

Magento Security at the Edge: Cyber Crime’s...

At the recent Magento Association (MA) Connect 2021 event, Webscale’s Head of Strategic Partnerships, Adrian Luna, presented a session on Magento Security at the Edge: Cyber Crime's Next Hunting Ground....
WHY THE RIGHT TIME TO MOVE TO THE CLOUD IS NOW!
by MARK GATES | July 9, 2021

Why the Right Time to Move to...

Without a doubt, 2020 will likely be remembered for so many reasons that they could end up rivalling the length of your average CVS receipt. It was the year many...
WEBSCALE’S TOP 4 PROVEN STRATEGIES FOR GREAT CORE WEB VITALS
by RITISH RAGHAVAN | July 2, 2021

Webscale’s Top 4 Proven Strategies for Great...

Speed optimization and page performance are critical for driving a seamless customer experience, and the ability to accurately measure these elements is essential to moving up Google’s search rankings. Google’s...
BEYOND TRADITIONAL ECOMMERCE HOSTING & SECURITY
by Andrew Humber | June 24, 2021

Beyond Traditional Ecommerce Hosting & Security

Webscale’s Head of Strategic Partnerships, Adrian Luna, recently got chatting with Frank Thomson, VP of Marketing and Sales at leading ecommerce agency Accorin, for their podcast series E-Commerce Answers. You...
MAGENTO 1 PCI COMPLIANCE REARS ITS UGLY HEAD…AGAIN PAYPAL JOINS IN…AGAIN
by Andrew Humber | June 21, 2021

Magento 1 PCI-compliance Rears Its Ugly Head…Again...

Hard to believe it’s been almost a year since M1 went EOL. I don’t think last year qualifies for the statement of “time flies when you’re having fun”, but with...
EMBRACE MODERN COMMERCE TODAY, FOR A BRIGHTER TOMORROW
by JAY SMITH | June 9, 2021

Embrace Modern Commerce Today, for a Brighter...

Encompassing a far broader range of touchpoints and interactions throughout the entire consumer journey than ever before, the era of modern commerce seeks to optimize the customer experience, across a...
GET AHEAD OF CORE WEB VITALS WITH (WEBSCALE) REAL USER MONITORING
by MAX HENRY | June 4, 2021

Get Ahead of Core Web Vitals with...

Last year, Google announced that the user experience signal fed into its search ranking algorithm is undergoing an update, initially for mobile and, shortly thereafter, for desktop as well. This...
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