The Webscale Blog
The latest news and opinions surrounding the world of ecommerce

by Adrian Luna | February 10, 2026
Anticipating Customer Needs with First-Party Data
Shoppers move between pages and devices as they explore options, and their intent can change within a single session. Static analysis only records activity after it occurs, which makes it...
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by Daniel Bartholomew | July 31, 2023
Prometheus Querying – Breaking Down PromQL
by Rahul Sharma | March 13, 2023
Cache Warming – Optimizing User Experience
by Jose Kunnappally | January 12, 2022
How a CDN can boost your Core Web...

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by Adrian Luna | December 16, 2025
Why Traditional Analytics Fail Engineering Teams
Commerce platforms generate a constant stream of data, but most of the tools that collect it were built for reporting, rather than engineering work. These tools show trends at a...

by Adrian Luna | December 9, 2025
The Hidden Cost of Bad Bots in...
The Threat You Can’t See A storefront can feel busy when traffic climbs, but that momentum fades away when conversion rates stay flat. Teams search for explanations because nothing on...

by Adrian Luna | December 2, 2025
Building Resilient Frontends on a Smarter Backend
[Introduction] The Promise and Pressure of Headless Commerce Headless commerce gives brands a level of freedom they struggled to achieve with older, tightly coupled platforms. Teams can develop distinct frontends...

by Adrian Luna | November 25, 2025
Why Application Analytics Is Every eCommerce Team’s...
The Blind Spot in Modern eCommerce Every e-commerce stack includes an array of tools, from marketing platforms to content management systems. Yet, few provide visibility into how the store performs...

by Adrian Luna | November 18, 2025
How Elastic Infrastructure Redefines Performance and Cost...
Most e-commerce brands face pressure to deliver fast performance while controlling costs at the same time. Fixed infrastructure can leave servers idle during quiet periods, which wastes money when traffic...

by Adrian Luna | November 11, 2025
Agentic Commerce Is the Next Leap for...
Introduction: From Automation to Intelligence E-commerce has come a long way over the last decade. Early online stores used to feature static product grids and manual filters, but over time,...

by Adrian Luna | November 4, 2025
How Ecommerce Security is Evolving with Artificial...
E-commerce is evolving at an incredible rate. Online stores now operate across a multitude of cloud environments, headless architectures, and global storefronts. Each new integration and experience layer generates opportunities...

by Adrian Luna | October 28, 2025
The Smart Web is Already Here
For years, managing the web has meant managing chaos: patching performance issues, tuning security rules, and racing to respond to new threats as they appear. That old approach no longer...

by Adrian Luna | October 21, 2025
Faster, Smarter, Safer: The Role of CDNs...
When it comes to e-commerce, every second counts. Studies show that even a couple-second delay in page load times can lead to a noticeable drop in conversion rates. Yet, many...
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