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The latest news and opinions surrounding the world of ecommerce
The hidden cost
by Adrian Luna | December 30, 2025

The Hidden Cost of “Easy” in Default E-commerce Setups

The Appeal of “Easy” (And Why It Makes Sense at the Start) For many e-commerce teams, the earliest platform decision feels refreshingly straightforward. Payments activate without negotiation, and checkout flows...

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5 ECOMMERCE SECURITY TRENDS TO WATCH OUT FOR IN
by Jose Kunnappally | December 13, 2021

5 Ecommerce Security Trends to Watch Out for...

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by Adrian Luna | October 28, 2025

The Smart Web is Already Here

For years, managing the web has meant managing chaos: patching performance issues, tuning security rules, and racing to respond to new threats as they appear. That old approach no longer...
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by Adrian Luna | October 21, 2025

Faster, Smarter, Safer: The Role of CDNs...

When it comes to e-commerce, every second counts. Studies show that even a couple-second delay in page load times can lead to a noticeable drop in conversion rates. Yet, many...
Why You Need to See Every Click
by Adrian Luna | October 14, 2025

Why You Need to See Every Click:...

I. The Visibility Problem Most e-commerce teams don’t truly know what’s happening on their storefront until after an issue arises. Pages slow down, conversions drop, or an outage occurs, and...
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by Adrian Luna | October 7, 2025

What is the E-commerce Cost Curve Problem?

Most store owners assume that when sales increase, operational costs are going to rise proportionally (or even stabilize). The expectation is that growth brings efficiency, and it should. But on...
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by Ryan McVeigh | October 3, 2025

From Building on AWS to Joining Webscale:...

Starting a new chapter in my career at Webscale has been energizing. Like many in the industry, I’ve spent years in the trenches with AWS, most recently helping to build...
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by Adrian Luna | September 30, 2025

Real-Time Personalization Starts With First-Party Data

E-commerce is facing a significant shift. Third-party cookies were once the foundation of digital targeting efforts, but they're starting to disappear. Meanwhile, customer expectations for personalized shopping experiences are higher...
Traffic Intelligence 600x415
by Adrian Luna | September 23, 2025

What Every Store Owner Needs to Know...

Most e-commerce merchants only discover issues with their sites after they've already lost customers. A checkout process that breaks in response to traffic, a product page that loads too slowly,...
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by Adrian Luna | September 16, 2025

The Next Leap in E-commerce: Agentic Commerce...

E-commerce has come a long way since the first digital checkouts. Sites are now loading faster, payments are more secure, and marketing has become a lot more sophisticated. Yet in...
Complexity developer experience cloud edge
by Daniel Bartholomew | January 5, 2024

The Complexities of Replicating the Cloud Developer...

Over the last fifteen years or so, developers have become very familiar with cloud deployment. Whether using AWS, Azure, GCP, Digital Ocean, or a more niche provider, the dev experience...
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