The Webscale Blog

The latest news and opinions surrounding the world of ecommerce
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by Adrian Luna | June 17, 2026

The commerce stack that doesn’t change when you add AI

Deploy AI as a delivery layer in front of your existing Adobe Commerce, Magento, Shopware or Shopify stack. The application layer doesn't change.

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by Adrian Luna | April 7, 2026

Dynamic Yield Alternative: Webscale AI Shopping Assistant

Looking for a Dynamic Yield alternative? Webscale's AI Shopping Assistant replaces rule-based personalization with conversational AI built into your infrastructure.
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by Adrian Luna | April 7, 2026

Google Universal Commerce Protocol: What Merchants Must...

Google's UCP lets AI agents buy products without visiting your site. Learn what it means for Adobe Commerce, Magento, and Shopware merchants and how to prepare.
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by Adrian Luna | April 3, 2026

First-Party Data in Ecommerce: Beyond Third-Party Tags

Third-party tags are unreliable, incomplete, and invisible to AI. Learn why first-party data is now the foundation of ecommerce growth and how to build it.
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by Adrian Luna | April 2, 2026

AI Shopping Assistant for Adobe Commerce: Conversion...

AI shopping assistants convert Adobe Commerce shoppers at 4x the rate of standard browse flows. Here's how they work and what to look for in a native integration.
What Is Agentic Commerce (1)
by Adrian Luna | March 31, 2026

What Is Agentic Commerce?

Webscale Launches Agentic Commerce OS Today, Webscale introduces Agentic Commerce OS, the first operating system for agentic commerce. This new infrastructure layer captures live shopper behavior, segments audiences in real-time,...
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by Webscale | March 30, 2026

B2B Agentic Commerce: AI for Dealer Portals...

AI agents are transforming how dealers, distributors, and procurement buyers shop. Here's what B2B agentic commerce means and how to build a portal that's ready.
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by Adrian Luna | March 27, 2026

Why Keyword Search Is Failing Your Shoppers...

93% of ecommerce purchases begin with a search. Only 1 in 10 shoppers find what they are looking for. That gap is not a UX problem — it is a...
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by Adrian Luna | March 26, 2026

Natural Language Segmentation for Ecommerce Marketing

Stop waiting on data teams for audience segments. Natural language segmentation lets marketers build precise ecommerce audiences in plain English, no SQL required.
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by Adrian Luna | March 25, 2026

Agentic Commerce Is Here. What Does It...

A practical, platform-specific guide — without the hype. Here is what each platform gives you natively, where the gaps are, and how Webscale bridges them.
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