The Webscale Blog

Stop waiting on data teams for audience segments. Natural language segmentation lets marketers build precise ecommerce audiences in plain English, no SQL required.

A practical, platform-specific guide — without the hype. Here is what each platform gives you natively, where the gaps are, and how Webscale bridges them.

Your commerce data is already there — your ERP, storefront, dealer portals, and CRM are generating it right now. But like crude oil sitting unrefined underground, it's doing nothing. An...

It's not uncommon for shoppers to add items to a cart, then leave the site without completing a purchase.

Commerce brands are sitting on one of the most valuable assets in the digital economy. They just do not know how to use it yet.

Both live in a chat widget. Both answer questions. But one is built to deflect. The other is built to sell. Here is how to tell them apart — and...

Recommendation engines are getting smarter. The widget — the passive row of 'You might also like' products sitting below the fold on your product pages — is still the wrong...

Shoppers sometimes need a bit of guidance when deciding what to buy. They may not know which accessory will meet their needs, for example, or whether a higher-end option is...

Shoppers don't usually reach a site with a clear idea of what they want. Many click on a product that seems interesting, then spend time exploring different options. Some compare several items...