The Webscale Blog

The latest news and opinions surrounding the world of ecommerce
V1 04) b2b complexity og 1 rules (1)
by Adrian Luna | July 16, 2026

Why B2B ecommerce infrastructure needs to be built for complexity

Account-tier pricing, multi-warehouse routing, quote approvals, business-unit catalogs. B2B order logic needs infrastructure built for complexity, not adapted.

Popular posts

Webscale Blog

Blog drip

Stay current on commerce

Delivering the latest on commerce infrastructure, performance, AI operations and security.

All blog posts

Blog GTM 192 image
by Adrian Luna | May 9, 2026

Two Minutes of Stale Data: What Latency...

Page load latency is linear. Data staleness compounds. Here's what a 2-minute CDP ingestion cycle costs during your next flash sale.
Create a dark technical illust GPT Image 2
by Adrian Luna | May 8, 2026

Inside the Stack: Where Ecommerce AI Lives

Most commerce AI runs on yesterday's data. Webscale's CDP lives inline on the request path. Here's what that means for latency, peak events, and your integration tax.
What Is Answer Engine Optimization and Why Does Every Ecommerce Merchant Need to Care Now 1920x1080
by Adrian Luna | April 8, 2026

What Is Answer Engine Optimization for Ecommerce?

AEO is reshaping visibility in ecommerce. Learn what answer engine optimization means for merchants and how to prepare your store for AI-driven discovery.
What Is a Customer Data Platform and Does Your Ecommerce Store Need One 1920x1080
by Webscale | April 7, 2026

What Is a Customer Data Platform for...

A CDP collects, structures, and activates your shoppers' behavioral data. Here is what it does, how it differs from a CRM, and whether your store needs one.
Dynamic Yield Alternative 1920x1080
by Adrian Luna | April 7, 2026

Dynamic Yield Alternative: Webscale AI Shopping Assistant

Looking for a Dynamic Yield alternative? Webscale's AI Shopping Assistant replaces rule-based personalization with conversational AI built into your infrastructure.
Google Universal Commerce Protocol 1920x1080
by Adrian Luna | April 7, 2026

Google Universal Commerce Protocol: What Merchants Must...

Google's UCP lets AI agents buy products without visiting your site. Learn what it means for Adobe Commerce, Magento, and Shopware merchants and how to prepare.
Editor 69d533cbace53
by Adrian Luna | April 3, 2026

First-Party Data in Ecommerce: Beyond Third-Party Tags

Third-party tags are unreliable, incomplete, and invisible to AI. Learn why first-party data is now the foundation of ecommerce growth and how to build it.
How AI Shopping Assistants Increase Conversion Rate 
on Adobe Commerce Storefronts 1920x1080
by Adrian Luna | April 2, 2026

AI Shopping Assistant for Adobe Commerce: Conversion...

AI shopping assistants convert Adobe Commerce shoppers at 4x the rate of standard browse flows. Here's how they work and what to look for in a native integration.
What Is Agentic Commerce (1)
by Adrian Luna | March 31, 2026

What Is Agentic Commerce?

Agentic commerce is ecommerce where AI agents complete buying decisions on behalf of shoppers. The shopper tells an AI assistant what they want. The agent finds it, compares options, handles...
View more posts