The Webscale Blog

Google's UCP lets AI agents buy products without visiting your site. Learn what it means for Adobe Commerce, Magento, and Shopware merchants and how to prepare.

Third-party tags are unreliable, incomplete, and invisible to AI. Learn why first-party data is now the foundation of ecommerce growth and how to build it.

AI shopping assistants built for Adobe Commerce resolve product questions live at the point of decision. Here's how they work and what to look for in a native integration.

Agentic commerce is ecommerce where AI agents complete buying decisions on behalf of shoppers. The shopper tells an AI assistant what they want. The agent finds it, compares options, handles...

AI agents are transforming how dealers, distributors, and procurement buyers shop. Here's what B2B agentic commerce means and how to build a portal that's ready.

93% of ecommerce purchases begin with a search. Only 1 in 10 shoppers find what they are looking for. That gap is not a UX problem — it is a...

Stop waiting on data teams for audience segments. Natural language segmentation lets marketers build precise ecommerce audiences in plain English, no SQL required.

A practical, platform-specific guide — without the hype. Here is what each platform gives you natively, where the gaps are, and how Webscale bridges them.

Your commerce data is already there — your ERP, storefront, dealer portals, and CRM are generating it right now. But like crude oil sitting unrefined underground, it's doing nothing. An...