The Webscale Blog

The latest news and opinions surrounding the world of ecommerce
Why application analytics is every ecommerce team s missing layer
by Adrian Luna | November 25, 2025

Why Application Analytics Is Every eCommerce Team’s Missing Layer

The Blind Spot in Modern eCommerce Every e-commerce stack includes an array of tools, from marketing platforms to content management systems. Yet, few provide visibility into how the store performs...

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by Andrew Humber | February 18, 2020

How Online Retailers Fared in Performance &...

This article was originally published in Digital Commerce 360 on Feb 17, 2020. The Cyber Weekend in 2019 was, undoubtedly, the biggest one ever in U.S. ecommerce history, with online...
by Andrew Humber | December 19, 2019

7 Top Developers Share 2020 Predictions for...

The last decade has been a spectacular one for e-commerce. Global e-commerce revenues grew more than 500% between 2010 and 2019. Amazon continues to have the lion’s share of the...
by SONAL | December 11, 2019

Magento 1 Merchants: June 2020 Is NOT...

With Magento 1’s end-of-life coming up, it might seem like everyone is scrambling for cover. And understandably so, given the fact that after June 2020, merchants with online stores deployed...
by Andrew Humber | December 9, 2019

[CASE STUDY] HOW EVENT NETWORK’S 100+ ONLINE...

In 1998, Event Network launched a store for the Titanic Artifact Exhibition in Boston. Today, the company is a leading operator of experiential retail stores for more than 100 cultural...
by Andrew Humber | November 26, 2019

6 Top E-Commerce Developers Share Black Friday...

Black Friday and Cyber Weekend are upon us! According to projections from Digital Commerce 360 (formerly Internet Retailer), U.S. shoppers are set to spend a record $27.49 billion online this...
by Andrew Humber | November 14, 2019

Are you ready for Magento 2.2 End...

Magento 2.2 is the new Magento 1! Come December 31, 2019, Magento 2.2.x will end of life (EOL) and thousands of merchants will likely be stuck without access to new...
by SONAL | October 31, 2019

Are You Re-platforming for the Wrong Reasons?

The decision to re-platform, from one e-commerce platform to another, is never easy, fast, or cheap. In this blog, we’ll share our experiences from re-platforming hundreds of global brands and,...
by Andrew Humber | October 14, 2019

Holiday Season 2019: What Online Merchants are...

If you’re in the e-commerce business, you already know that the time to start preparing your online storefront for the upcoming holidays was yesterday! With billions of dollars in revenue...
by Andrew Humber | September 30, 2019

[Case Study] How Skate One Skated to...

Since 1976, Skate One has manufactured and distributed high-performance skateboard decks, wheels, bearings, trucks, hardware, clothing, and accessories. They serve both amateur skaters and world-class professionals. As a direct-to-consumer brand,...
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