[Case Study] How Skinit Achieved 100% Uptime and Blazing Fast Performance with Webscale

by | Sep 28, 2019

Andrew Humber

Andrew hails from the UK, but headed for the warmer Bay Area climate over a decade ago. When he’s not being Webscale’s VP of Marketing, he’s a husband, father, dog walker, wine taster, and hopeless home improver.

Skinit is the global leader in personalized and branded products for electronic devices. The company creates high quality cases and skins to protect smartphones, gaming devices, tablets, laptops, audio devices, and more, and serves brands including the NFL, MLB, NBA, Marvel, and Hello Kitty.

The brand’s Magento site Skinit.com has 3 – 5 million SKUs in its existing e-commerce catalog, spanning thousands of categories. The company also manages 10 – 15 storefronts for its Fortune 500 customers.

Skinit’s Scalability Needs

One of the biggest challenges Skinit faced with their hosting infrastructure was scalability. Skinit required an infrastructure that could rapidly scale to cater to massive traffic spikes caused by thousands of marketing email blasts or other kinds of promotional activities, especially during the Thanksgiving weekend.

Skinit did not want to settle for anything less than 100% uptime for its online storefronts, so customers would not experience either slow page load times or downtime. “We need our site to be up and running 100% of the time, at a level where our customers don’t experience any downtime or slow response,” said Anand Dixit, Vice President of Technology at Skinit.

The World’s Most Scalable Hosting Infrastructure

Webscale provides Skinit with a stable, secure, and rapidly scalable infrastructure in the Amazon Web Services (AWS) cloud, without the overhead of designing, implementing, and managing it. Webscale also offers unlimited, real-time, and predictive auto-scaling, capable of forecasting traffic surges and scaling ahead of demand. As a result, Skinit’s storefronts experience 100% uptime, catering to large traffic spikes triggered by marketing email blasts and other promotional activities.

With Webscale, Skinit is able to deliver a best-in-class digital experience allowing customers to browse and checkout at unprecedented speeds. In a recent promotion, Skinit saw record sales, flawlessly delivered by their Webscale-powered infrastructure. “We were able to process 100 – 200 checkouts per minute, with close to 100,000 checkouts that day,” said Anand. “We are extremely happy that the scaling of servers was so efficient.”

During a Thanksgiving weekend, Skinit ran a “buy one, get one free” campaign, and experienced a huge surge in traffic that started early Cyber Monday morning and continued all the way into the night. Webscale scaled out 20 – 30 additional servers when the traffic was at its peak. The auto-scaling was fast and highly efficient, and Skinit’s sites were up and running 100% of the time. “All the things we were able to do within those 24 hours was phenomenal,” added Anand.

Customer Support that Delivers, No Matter What

With Webscale’s 24×7 proactive customer support, Skinit has acquired an extension of its own team – one that frees up their own employees, so they can focus on the business, and not the maintenance and management of their infrastructure. The brand also has round-the-clock access to Webscale’s award-winning team of cloud and e-commerce experts, with more than 30 accreditations and certifications across Amazon Web Services (AWS), Google Cloud Platform (CGP), and Microsoft Azure.

Hear Skinit’s story, in their own words:

If you would like us to help you achieve similar results for your online storefront, drop us a note at sales@webscale.com.

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