Why we’re spending $20M on the Mid-Market

by | Oct 25, 2016


Andrew hails from the UK, but headed for the warmer Bay Area climate over a decade ago. When he’s not being Webscale’s VP of Marketing, he’s a husband, father, dog walker, wine taster, and hopeless home improver.

I couldn’t be more thrilled to share the news that we have secured $12M in funding. This new investment validates our market opportunity and supports our sales momentum to drive even more innovation to serve our customers.

We see the broader mid-market segment suffering from many of the same pain points as e-commerce companies, where Webscale has been focused until now. They need technology that is simplified, integrated and easily deployed, with immediately visible benefits across performance and availability. And perhaps most importantly, security, especially considering last week’s news around DDoS attacks. Webscale’s web application firewall (WAF) incorporates robust techniques for mitigating these kinds of attacks, as well as access control lists, and fully customizable security policies, ensuring businesses can continuously adapt to the ever-changing threat landscape.

Our recent $12M in Series A1 funding brings Webscale’s total financing to $20M, enabling us to confidently address the momentum and explosive growth in the mid-market segment. Our investors, Mohr Davidow Ventures, Benhamou Global Ventures and Grotech recognize the rapid growth of both existing applications that are moving to the cloud and those that are born in the cloud. They also recognize that Webscale’s software-defined cloud stack will drive new opportunities for the mid-market who are already leveraging the attributes that the cloud offers. And they agree with our belief that the mid-market will continue to be the fastest adopters of the public cloud because it enables them to level the playing field with the leaders in their respective markets.

The Webscale SaaS Platform comes loaded with an enormous amount of functionality, including machine learning and deep sessions analysis that deliver an unprecedented level of insight into global web applications deployed by the enterprise. While application delivery controllers (ADC) and content delivery network (CDN) technologies that scale out the front-end of a website have existed for years, no solution to predictively scale out the transaction back-end for cloud-hosted web applications has existed — until now.

The mid-market’s demand for Layer 4-7 functionality delivered as-a-service within the cloud, presents an opportunity for us to really showcase what we do best for multi-cloud web application delivery and control. These services are integral to the deployment of a web application and include must-have features like load balancing, security and application acceleration. What holds back the rapid growth for mid-market companies’ deployment is their inability to address and deliver all these features internally, unlike their larger competitors, who can easily throw resources and budget at the problem. Webscale removes part of this barrier.

The Webscale team eats, sleeps and breathes large scale computing and distributed web technologies. Our technology is built on a foundation of software-defined ADCs, predictive analytics, machine learning and a deep understanding of infrastructure scaling in the cloud. The Webscale platform empowers mid-market businesses to focus on their core competencies, and not worry about their infrastructure.

This new funding validates these growing trends and Webscale’s ability to provide an end-to-end solution for anyone looking to harness the potential of the cloud to scale their online interactions. I invite you to contact us for more information about the Webscale converged platform, our global customers and the latest news on our success.

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