Increasingly, ecommerce market leaders are focusing on enriching user experiences across a wide variety of buyer endpoints such as voice-enabled shopping assistants, smartwatches, smart TVs, as well as, the usual suspects – smartphones, tablets, and computers. Progressive Web Applications (PWAs) enable merchants in ecommerce to address these demands while also enabling a separation of the frontend presentation layer from the backend application layer. If you have an increasing number of critical transactions occurring over mobile devices, or if you’re considering developing a mobile app for your storefront, then a PWA-based solution might be a good fit for you.
PWA architecture enables fast-moving frontend engineering efforts to be separated from the inherently more measured deployment pace of backend infrastructure. By separating these two functions, frontend and backend, ecommerce engineering teams can run at their own natural pace, creating synergy and higher levels of efficiency. In this way, PWAs allow ecommerce owners to meet the requirements of a fast changing presentation layer, responsive to ever changing customer demands, while not destabilizing the complex backend application.
While browser capabilities have increased, so have expectations around speed – both in page viewing and application development. With this confluence of enabling headless ecommerce use cases, increased focus on performance and security, and a standardized DevOps CI/CD workflow, it comes as no surprise that Jamstack architectures, as they are called, have become increasingly popular. The core tenets of these architectures are decoupling the frontend from the backend, and delivering a fast user experience by using predominantly static prebuilt assets. With more capabilities being available at the cloud edge, applications can present a rich custom tailored user experience that is both fast and secure.
Decoupling frontend and backend
Simpler scalable architectures
Richer faster experiences
With powerful caching functions like Webscale Dynamic Site Cache and CDN, assets can be cached more efficiently than ever before. In the Jamstack world, applications can be rendered in the browser, meaning that your ready-to-render application downloads faster, with a more personalized user interaction, while also being delivered from the cloud edge closer to the user. This improves your customer user experience, and lowers the total cost of infrastructure needed to support the ecommerce application.
Unlike pure CDNs, the Webscale SaaS platform directly integrates the edge to the core data plane, providing better and more complete protection for the application. Further, by simplifying the architecture, using cloud services and microservices, the attack surface of Jamstack applications is reduced. Security can be further enhanced by ensuring a read-only backend, and application changes published through atomic deploys. Webscale’s simple DIY security policy engine, Web Controls and its Cloud Security Suite, help protect the application by taking security decisions like blocking, redirecting, rate limiting or challenging bots, closer to the end user.
By separating the engineering efforts of the frontend application from those of the backend, ecommerce owners are free to address the fast paced needs of an ever changing presentation layer, responsive to constantly evolving customer demands, while not destabilizing the complex backend application that naturally operates at a slower pace of change.
If you’d like to learn more about why Webscale is the best hosting and infrastructure partner for your upcoming Jamstack project, reach out to us at firstname.lastname@example.org